Welcome to Justt's New Look!

January 27, 2023
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by Ofir Tahor

This month has been an exciting one! To kick off the new year, we unveiled our new brand including our logo, visual identity, tagline, and website.

While the Justt name stays the same, our fresh re-brand reflects who we are: a tech-forward, innovative solution that is reuniting customers with their hard-earned revenue. In an industry that still relies heavily on manual labor, we take a different approach.  Behind the scenes, we’ve been working to reimagine the way merchants, PSPs, and credit card issuers manage chargebacks.

Why does Justt exist?

My co-founder Roenen Ben-Ami and I entered this industry because it was and is ripe for disruption. Chargeback management is an area that has lacked real innovation until now. In many ways, it hasn’t changed much since chargebacks became a thing in the 1970s. 

Some improvements, like automation, have been partially attempted by other solution vendors but not taken and perfected to their logical conclusion. The process of building evidence for a chargeback and creating a rebuttal letter based on templates is one that should be measured with a stopwatch not a grandfather clock or a calendar. 

However, mastering chargeback automation is small potatoes for us. The real goal is to implement machine learning and data science techniques into the chargeback management process to ensure that:

  • The machine-based solution is always learning new ways to improve its win rates.
  • The chargeback data merchants provide is not only used as basic inputs in arguments for chargeback cases but also as the basis for actionable insights that will profit the merchant.
  • We add a layer of predictability to what we do, so clients’ Finance teams can project revenue effectively. 
  • There is explainability, so that the client understands why sometimes results exceed expectations and why sometimes they fail to meet expectations. No longer will chargebacks be a black box.

Expect some exciting product releases from Justt to drop in 2023 to achieve these above goals. If credit card disputes and chargebacks are a problem for your enterprise, odds are Justt is a name you’re going to hear about this year. 


Don’t be a stranger

And if you see the cool, new Justt logo at a trade show or industry conference in the upcoming months, definitely say hello! We’d love to tell you more about what we’ve been up to in our neck of the woods.

As we’ve stated elsewhere, 2022 was an eventful year for merchant chargebacks. Usage of relatively new alternative payment methods, like Buy Now Pay Later (BNPL) and crypto, grew but also experienced outsized chargeback rates. Friendly fraud chargebacks as a whole, jumped 20-30 percent, according to Visa.   

Meanwhile, in April 2023, Visa is introducing a major rule change in how it handles merchant’s efforts to refute friendly fraud chargebacks with its Compelling Evidence 3.0 reform.  The world of chargebacks is changing and you will need a solution that changes with it if you are to tackle what is a growing problem. 

Contact us if you are interested in learning more.

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