In the highly digitized world of eCommerce, social media has become a useful tool for mitigating chargeback disputes.
These platforms reveal significant customer behavior and can play a pivotal role when your store is unjustly dealing with claims posed by consumers. For instance, public posts made by customers about their purchases or private messages sent to you could support or debunk accusations.
As such, understanding how to leverage this information can make it easier to prevent friendly fraud effectively and promptly respond to deceitful chargebacks. A thorough comprehension of social media’s role in these matters becomes crucial for online retailers navigating through complex scenarios relating to chargeback disputes, so let’s look closer at this lynchpin topic.