Webinar: Fight or flight? Alerts, disputes and the hidden costs of chargebacks – May 13th 12PM Eastern
Webinar: Fight or flight? Alerts, disputes and the hidden costs of chargebacks –
May 13th 12PM Eastern
As payment technology advances, peer-to-peer (P2P) payment apps have become a staple in our daily transactions.
Among these, Cash App, has gained significant popularity.
With over 40 million active users, Cash App allows instant money transfers between friends, family, and even businesses.
However, with the convenience of digital transactions comes the complexity of disputes and chargebacks. This article aims to provide a comprehensive guide to understanding and managing Cash App chargebacks and disputes.
Users can connect their bank accounts, debit or credit cards to fund their Cash App accounts in addition to offering users a Visa debit card that can used in:
As a P2P payment service, Cash App was created to facilitate transactions between friends and family. Through its popularity transactions became available through Cash App for businesses as a mode of payment for their customers.
Part of Cash App’s allure to small merchants is that P2P payments made from Cash App to Cash App are instant and irreversible. For honest merchants that are tired of dealing with chargebacks, the finality P2P Cash App payments offer is the big break for which they’ve been waiting.
According to US law, chargebacks only apply to payment card transactions.
That means if a Cash App transaction doesn’t involve a debit or credit card, merchants aren’t bound to regular chargeback rules.
But before you jump for joy, there are a couple of things to note.
First, if the buyer has a debit or credit card linked to their Cash App account, cardholder chargeback rights apply, and they can file for a chargeback with their bank.
In this case, the card payment chargeback process works as it always does. The buyer can still reclaim their money, and you’ll lose merchandise and revenue.
Second, Cash App has options that buyers can explore to get their money back within the app. When they realize they are dealing with a fraudulent merchant, they can;
When a buyer decides to reclaim their money, they’ll follow different procedures depending on the situation.
During a cancelation, speed is everything as they only apply to pending transactions.Â
When a buyer completes a payment using Cash Card, funds are deducted from their account before entering into a merchant’s account. At this stage, transactions are pending for 10 business days and can be canceled but not disputed.Â
The buyer cancelation process is as follows:
If a merchant delivers damaged or wrong products to a customer, they can request a refund through Cash App. The refund process is similar to a cancelation. They’ll:
If a merchant accepts the refund request, they’ll return funds to the buyer. However, if a merchant chooses not to honor the request, the buyer might file a dispute with Cash App customer support, essentially a Cash App chargeback in all but name.
Buyers can dispute payments by contacting Cash App’s support through the app, website, phone, or mail. Â
Navigate to the profile icon on the account’s home screen
A buyer can contact Cash App’s customer support through a web browser on their phone or computer. Â
Cash App’s support phone number is 855-351-2274. Buyers interact with an automated machine that provides guidance on different topics.
If a buyer opts to send mail, they can send it to Cash App, 1455 Market Street Suite 600, San Francisco, CA 94103.
When a buyer files a dispute against a merchant, Cash App opens an investigation and resolves the situation.
If a merchant accepts the refund request, the process takes up to 10 days, and the funds are returned to the buyer. However, if the merchant challenges the request, it’s impossible to determine how long it would take given the back and forth communication required and how long Cash App support takes to respond.
A merchant loses the battle if Cash App determines they didn’t deliver the product or service as described to the customer or they attempted to defraud the customer.
Unlike regular card chargebacks, a merchant won’t pay chargeback fees during a Cash App refund process. However, the process is time-consuming as active participation in the investigation is necessary.
It’s important to note that a high frequency of chargebacks can lead to the suspension or even closure of the merchant’s Cash App account.
Handling Cash App chargebacks effectively requires a proactive approach. Here are some strategies that can help:
Fraudulent activities are unfortunately common on digital payment platforms like Cash App. These can range from account hacking to friendly fraud, where a customer files a fraudulent chargeback.
As a merchant, it’s important to be aware of these risks and take steps to mitigate them.
Understanding the Types of Fraud
Preventive Measures
Preventing fraud is always better than dealing with its aftermath. Here are some preventive measures you can take:
Actionable Steps in Case of Fraud
If you suspect fraudulent activity on your Cash App account, here are some steps you can take:
For more information on preventing fraud, the Federal Trade Commission’s Guide to Preventing and Handling Business Identity Theft is a valuable resource.
For a deeper understanding of how to handle disputes and chargebacks, Mastercard’s Chargeback Guide provides detailed insights. For general information on managing online fraud, eConsumer.gov offers a wealth of resources and advice.
From recognizing the common reasons for chargebacks to knowing how to dispute them, being informed is your first line of defense.
Cash App’s irreversible P2P transactions mean that buyers take most of the risk as disputes and chargeback processes aren’t well-developed over Cash App yet. Consequently, similar to Venmo, consumers are advised to use Cash App to transact only with those they trust. Â
Remember, staying informed and proactive is the best way to navigate the world of digital transactions and Cash App chargebacks. By staying updated on Cash App’s security features and maintaining good practices, you can safeguard your account and transactions.
To learn more about how merchants can manage Cash App chargebacks linked to credit or debit cards, contact a chargeback expert at Justt.Â
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