G2A Rapidly Routs Friendly Fraud with Artificial Intelligence

Digital goods marketplace G2A had a strong system in place for preventing third-party eCommerce fraud but was still struggling with first-party misuse (AKA friendly fraud). The company needed a chargeback fraud solution that could profitably handle chargebacks for low-ticket items at scale and was looking for an experienced, trustworthy partner to shoulder the burden. G2A’s need became even more pressing as part of its decision to expand into selling digital goods besides gaming products. More products sold and greater sales volume were anticipated to naturally lead to more chargebacks, adding to the haste with which the company wanted to start tackling chargebacks effectively.

The client wanted to get started quickly, so Justt implemented a customized chargeback mitigation solution relying on payment service provider (PSP) data only within less than a month. This way, G2A could reduce its internal team’s workload immediately and start to see financial returns without delay. At a later stage, Justt began adding merchant data points to feed the solution and boost win rates even higher.