Merchants should train customer service agents to pick up on signs a customer has already filed a dispute.
For instance, when the customer says they’ve contacted the bank, it might be a clue they’ve initiated a chargeback.
Depending on the bank there are different timelines for dispute resolution and when they progress into chargebacks. However, if a dispute has been assigned a case number, the dispute has progressed into a chargeback.
Chargeback fees apply, and the chargeback ratio is affected when a case number is assigned. Even when the merchant wins the chargeback, this damage is already done. As such, it’s crucial to handle customer service interactions seriously.
If a customer alludes to calling the bank, the merchant should call the bank directly and determine if the dispute has been assigned a case number.
- If the case number is assigned, the merchant should decline the refund request since the chargeback has reversed the transaction amount.
- But if the case number hasn’t been assigned, the merchant should inform the bank of the refund and state that a chargeback is unnecessary.