Director of Product Marketing

About Justt:

Justt is a leader in the chargeback automation industry, providing hands-free solutions that help merchants reclaim their revenue. Our innovative AI-driven platform resolves payment disputes efficiently and accurately, freeing our clients to focus on their core business. We are a forward-thinking company that values innovation, responsibility, and fairness.

We’re seeking an experienced, independent Solution Engineer to join our growing New York team. This is a critical role requiring complete ownership of complex technical processes — from initial pre-sales through full customer onboarding. The ideal candidate is a seasoned professional with exceptional communication skills and the ability to lead processes independently in a fast-paced startup environment.

The role:

As the product marketing lead, you own what we say about Justt and how we prove it: positioning and messaging, sales content, go-to-market for product launches, competitive and market intelligence, and customer proof. It’s a hands-on role, with the room to shape how product marketing grows at Justt.

Justt sells to two kinds of buyers: enterprise merchants, and platforms such as PSPs and PayFacs that manage many merchants. You give each one a clear, provable story and put it in the hands of every seller, CSM, and executive.

Product marketing sits in the CRO’s organization, on the same team as our customer-facing subject matter experts. You’ll also work closely with Sales, Sales Enablement, Customer Success, Product, Partnerships, and other marketing functions.

Key Responsibilities:

Positioning and Messaging

• Own Justt’s positioning and messaging for both of our motions: enterprise merchants and platforms. Keep them current as the market, product, and competition change.
• Define the ideal customer profile for each motion and the buyer personas within it, from payments to fraud/risk and finance leaders.
• Draft and maintain the core narrative with the exec team.
• Build industry playbooks, starting with high-dispute industries such as travel, digital goods, ticketing, or subscription.
• Partner with Content Marketing on website copy, so the site reflects our current positioning, messaging, and proof.
• Extend the narrative to new buyer segments as Justt launches new products.

Sales Content

• Build and maintain the core pitch deck, one-pagers, talk tracks, and objection-handling guides.
• Give Sales Enablement the messaging and content they need to train AEs, SEs, and CSMs, so everyone customer-facing tells the story the same way.
• Keep the demo narrative current.
• Build expansion messaging for existing customers and an RFP library for new ones.
• Track which materials sellers use and which ones move deals, and use that to decide what to update, build next, or retire.

Go-to-Market for Product Launches

• Build and run a product launch process so Sales and CS are ready at every release: narrative, sales content, and launch materials.
• Bring market and competitive input to roadmap, pricing, and packaging discussions.
• Measure each launch’s impact on adoption, pipeline, and win rates, and feed what you learn into the next one.

Competitive and Market Intelligence

• Keep competitive battlecards current and expand them as competitors move.
• Run a win/loss program with Sales and RevOps, using customer interviews and call recordings.
• Share a monthly market and competitive intel update.

Customer Proof

• Partner with Customer Success to build case studies, reference stories, and benchmarks.
• Build and maintain a claims and proof register, so every external claim traces to our own data with a methodology we can show a customer.
• Run the quarterly Customer Advisory Board and turn what members tell us into positioning, messaging, and product input.