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Credit card processing fees
Merchants pay credit card processors a fee for every transaction processed. The fee includes the wholesale cost of the transaction and the processor’s markup. When the transaction is charged back – even when the merchant wins the chargeback – the processing fee is lost.
The acquiring bank handles the chargeback process for the merchant at a cost ranging between $15 and $100. The chargeback fees vary depending on the acquirer and the merchant’s chargeback ratio.
If a merchant opts to fight a chargeback dispute and wins, they will recoup lost revenue. However, the acquiring bank often doesn’t refund chargeback fees.
Aside from chargeback fees, merchants also lose out on operational costs associated with the transaction. Examples of operational costs include:
- The time spent processing and shipping the order
- The costs of managing and storing inventory
- Shipping costs attached to each order
- Cost of software solutions to identify and manage fraud
These costs often add up to 20% of revenue lost to a chargeback.
Sales rarely happen all by themselves. Most merchants invest a lot of money into advertising and marketing to reel in a sale. Marketing budgets are often 30-40% of business revenue. This money is wasted when a sale results in a chargeback.